For as long as I can remember, all I’ve wanted to do is run some kind of food or beverage company. I think it’s because (like so many of us) I want to make a positive impact on the world, and I figure the best way I can make a difference in people’s lives is by giving them better stuff to put in their bodies.
As I set out to make my dream happen, I thought about that classic mantra, “Be the change you want to see in the world.” And one of the things I found myself wanting on a day-to-day basis is something better to drink. Don’t get me wrong. I’m 80% water just like the next guy, but most days I’m looking for something that grabs my attention a little more than straight H2O.
In a market saturated with sugar-filled diabetes bombs and bland, one-dimensional fizzy waters, I decided it’s time to make a sparkling beverage with the full-flavored flair it takes to sway a soda pop drinker into swigging something of substance. Then, I infused it with antioxidants, electrolytes, and revitalizing extracts and sweetened it with all-natural sugar alternatives, so people with health-conscious perspectives could enjoy something sweet that doesn’t take an extra 20 minutes of cardio to burn off.
So, that’s what got this journey started, and I couldn’t be more excited about where Cason is going. It’s getting better every day.